project detail.

Collaborate with Jo Fellows is a mental health care service founded by Joanne Fellows, dedicated to improving the lives of people with enduring mental health issues. The practice also supports professionals through clinical supervision, mentoring, behavioural support, workshops, and carer support.

For Collaborate with Jo Fellows, we developed a logo, branding identity, and print materials that reflect the organisation’s values of empathy, professionalism, and empowerment. Jo wanted a bold, colourful, and eye-catching brand that would also mirror her personality, vibrant, approachable, and confident. The creative direction balanced this energy with a modern and trustworthy design style, ensuring the brand resonated with both mental health professionals and the individuals they support. The outcome was a cohesive brand system designed to establish credibility while communicating compassion and positivity across all touchpoints.