project detail.

Hello Sunny is a kids’ hat brand inspired by carefree summer days filled with sunshine, beach adventures, and playful fun. Born from the idea that sun safety should be both stylish and exciting, the hats are designed to protect little ones while letting their personalities shine, making every day feel like a summer holiday.

For Hello Sunny, we set out to create a bright and playful kids’ hat brand that captures the joy of summer. We came up with a fun logo, a colourful brand palette inspired by sunshine and the beach, and bold patterns featuring fruit and sea life. To tie it all together, we developed the tagline “Play all day, the sunny way”, capturing the carefree, energetic spirit of the brand. The visual identity is designed to feel friendly and full of personality, while appealing to both kids and parents. The brand extends across stickers, merchandise, and social media assets, bringing together a cohesive look that’s fun, protective, and bursting with summer vibes.