project detail.

Bug Off is a bold, modern pest control company based in the Hunter Valley. The brand brings a strong, no-nonsense attitude to pest management, offering reliable, professional, and effective solutions for local homes and businesses. With a masculine tone and approachable personality, Bug Off positions itself as the tough yet trustworthy team that gets the job done right.

The goal was to create a brand identity that felt confident, memorable, and slightly playful, without losing its professional edge. I explored a colour palette of orange, cream, blue, and black to balance energy and trust, orange for action and alertness, blue for reliability, and cream for contrast and warmth.

The logo features a bold wordmark paired with an illustrated exterminator character, symbolising strength, protection, and expertise. The illustration adds personality and approachability to what could otherwise be a harsh industry aesthetic. The result is a modern, masculine brand that stands out in a traditionally plain market, energetic, clean, and instantly recognisable.