logos and branding.
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brand design with
purpose and personality.
brand design
with purpose
and personality.
At Indigo Peak, branding isn’t just design, it’s storytelling, strategy, and a whole lot of creative magic. Based in the heart of the Hunter Valley, Indigo Peak brings years of experience, a background in marketing, and a serious passion for helping businesses stand out and stay memorable.
Whether you’re just starting out or ready for a full brand glow-up, there’s a package designed to meet you right where you are, and launch you to the next level.
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logo & branding packages that work as hard as you do.
logo & branding packages
that work as hard as you do.
Package 01
logo
logo
Perfect for startups and small businesses getting off the ground.
A simple, smart logo package designed to get you noticed.
What's included?
- Logo discovery questionnaire
- 2 Logo concepts
- 2 Rounds of revisions
- Supplied in multiple formats
- 1 page moodboard
Package 02
logo + brand Identity
logo + brand Identity
For businesses ready to build a bold, cohesive brand.
Bring your brand to life with visuals that are polished, purposeful, and totally you.
What's included?
- Logo & brand discovery questionnaire
- 2 Logo concepts
- 2 Rounds of revisions
- Supplied in multiple formats
- Brand colour palette & combinations
- Typography selections
- Email signature
- Business card design
- Tagline development
- Brand guidelines - logo placement, spacing, scale, usage
Package 03
logo + brand strategy
logo + brand strategy
This is the full package, brand clarity, strategy, and standout design that works
Built for growing brands who want to lead, not follow.
What's included?
- In-depth logo & brand discovery questionnaire
- 2 Logo concepts backed by rationale
- 2 Rounds of revisions
- Supplied in multiple formats
- Iconography
- Patterns
- Social media tiles
- Brand colour palette & combinations
- Typography selections
- Email signature
- Business card design
- Tagline development
- Image direction
- Mockups
- brand guidelines - logo placement, spacing, scale, usage
- Brand strategy - purpose, mission, vision, target audience, core values, tone of voice, competitor analysis, brand positioning, keywords
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frequently
asked
questions
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frequently
asked
questions
How do I know which package is right for me?
If you’re just starting out, Package 1 is a great entry point. If you want a full, cohesive brand identity with all the extras (like business cards and email signatures), go for Package 2. And if you’re serious about strategy and growth, Package 3 is the way to go. Still unsure? Let’s chat! I’ll help you find the right fit.
Can I get a logo without the full brand package?
Yes – a logo only package is available, but we always recommend a full brand identity for consistency and impact.
What if I already have a logo. can you just do brand identity or strategy?
Yes! Indigo Peak can work with existing logos to create your brand identity or strategy. A quick brand refresh can also be added if needed.
How many logo concepts do I get?
Each package includes 2 logo concepts, and you’ll get 2 rounds of revisions to refine your chosen direction. We focus on quality over quantity, you get thoughtful, strategic designs, not a flood of generic options.
How much does it cost to work with Indigo Peak?
Each project is unique, so pricing varies based on the scope and deliverables. Transparent quotes are provided after an initial chat about your needs. Logo creation starts from $1,500.
What files will I receive?
You’ll get everything you need to use your brand confidently across print and digital:
- High-res logos (JPG, PNG, PDF, EPS)
- Colour + black/white versions
- CMYK + RGB versions
- Logo variations (horizontal, stacked, icon-only)
- File type and colour mode explanation document
What’s the turnaround time?
We’ll always give you a clear timeline up front and keep you in the loop along the way. Timelines vary depending on the package and project scope, but generally:
- LOGO PACKAGE: 1 – 2 weeks
- LOGO + BRAND IDENTITY PACKAGE: 2 – 3 weeks
- LOGO + BRAND STRATEGY: 4+ weeks
Do I own the logo once it’s done?
Yes! Once your final payment is made, you have full ownership of your logo and brand assets. They’re yours to use however you like.
I’m based outside the Hunter Valley - can we still work together?
Definitely! While Indigo Peak is proudly based in the Hunter Valley, we work with clients across Australia (and beyond). Everything can be handled online via email, video calls, and good vibes.
Can I claim your design services on tax?
Yes, if you’re a business in Australia, you can claim design services as a tax-deductible expense. This means the cost of my services can be offset against your business income, reducing your overall taxable income. Investing in professional design not only strengthens your brand and attracts more customers, but it can also deliver financial benefits come tax time.
How do we get started?
It all begins with a friendly chat. Click “Start Your Project today” to send through a few details, and we’ll be in touch to schedule a discovery call.
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the logo + branding design process.
At Indigo Peak, our logo design process is all about collaboration and creating something that truly represents your brand.
From the very first step, we focus on understanding your business, vision, and audience. By diving into a detailed discovery session, we uncover what makes your brand unique and work with you to define its personality. We also ask for inspiration, whether it’s logos, colours, or patterns you love, to ensure the design aligns with your aesthetic.
For those seeking a full brand transformation, we offer additional brand identity and strategy services that tie everything together for a cohesive and powerful brand presence. Our goal is to create a logo that stands out, tells your brand’s story, and leaves a lasting impression.
discovery & briefing
We begin with a discovery call and questionnaire to understand your business, vision, and audience. Share any style preferences, and we can explore brand strategy if needed.
research & inspiration
We research your market and competitors to find inspiration and uncover ways to make your brand stand out.
logo concepts & design
We design multiple logo concepts aligned with your brand. Once you choose one, we refine it until it’s just right.
refinement & revisions
We refine your chosen logo with revisions to perfect colours, fonts, and spacing. If you’ve chosen brand packages, we’ll expand the logo into your broader brand strategy.
final deliverables
Once approved, you'll receive final logo files for web and print. Brand identity packages include colour palettes, fonts, and visual assets for consistency.
brand guidelines & strategy (optional)
Brand packages include a full guidelines document for consistent use across platforms. If you chose the brand strategy package, you’ll also receive an in-depth strategy document to guide your brand’s direction.
find my perfect package.
find my perfect package.
If you’re unsure which package is right for you, let’s chat. We’ll guide you toward the best fit. No pressure, just honest advice.