project detail.

The brief was to create a sophisticated visual identity for Auré, a luxury wellness spa in Byron Bay, that conveys both elegance and tranquility. The brand needed to appeal to an affluent clientele, offering a premium experience that blends high-end wellness with a deep connection to nature.

The outcome was a refined color palette of moody golds and deep greens, evoking luxury while staying rooted in the tropical surroundings. Typography was carefully selected to feel elegant and timeless, with subtle nature-inspired elements to enhance the sense of serenity.

The logo was designed to be minimal yet impactful, representing the fusion of nature and luxury. Imagery and design elements focus on lush, tropical motifs and soft textures, ensuring the brand feels both inviting and exclusive. The final deliverables included the logo, color palette, typography guidelines, packaging, and print collateral, all creating a cohesive and elevated brand experience.